One of my goals for this year was to take a long, hard look at my communications company, Paper Plane Communications, and make some important decisions about direction, appearance, and how to make big magic happen.
As with most major projects, energy, momentum, and motivation tend to come in bursts. Big at first, and then incrementally smaller thereafter–particularly if you let a pretty little thing called life get in the way. And so, for the past few months I’ve been a communications consultant without a website. Sacrilege, I know.
The reason behind my business facelift was simple: as I looked around at the virtual ecosystem I’d created, I realised that while things weren’t broken–in fact, they’d been ticking along quite nicely–they were on the verge of becoming stale. The solution? Pivot.
Other than a quick outing on Saturday to watch the Tigers crank out a win at the G (and try out some new footy slang), my weekend has been All Work and (Almost) No Play. I’ve been perched in front of my computer for so many hours that it seems the keyboard has become a physical extension of my own two hands.
Between bouncing from client files to passion projects to school work and back to client files (with a bit of sleep sprinkled in), I became rather unexpectedly nostalgic for a weekly instalment I wrote during my jrwritesthings days of yore. I called it: This Thursday’s Thought.
I’m sure the name speaks for itself, but to clarify: every Thursday I’d write a post similar in flavour and style to what I’ve been publishing for the past twenty-three (!) days. I drew inspiration from everyone and everywhere; as I did, the way I consumed and experienced the world around me shifted.
When you look hard enough, we are surrounded by stories.
Today I’ve decided to share one of my personal favourite Thursday Thoughts. You might call it a cop-out, but I call it recycling – digital eco-friendliness, if you will.