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Business

Train Tracks - Ella, Sri Lanka - August 2016
Business, Psychology

Put Down the Red Pen!

Let me start by apologising for my recent absenteeism. I’ve been navigating through some [more] major life changes, but rest assured my personal journal (the one I don’t broadcast on the Internet) is bursting at the seams.

At any rate, I’m here now and, as usual, I’ve got something to say.

For years, I’ve been fascinated by positive psychology. Those who know me might think this a bit odd, and for good reason: up until recently, I proudly sported a Pessimist badge on my sleeve. What business does someone who sees the glass as half empty have poking her nose around something so gosh darn positive?!

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Street Art - Brunswick West, VIC - September 2016
Business, Wellness

Social Proofing

One of my goals for this year was to take a long, hard look at my communications company, Paper Plane Communications, and make some important decisions about direction, appearance, and how to make big magic happen.

As with most major projects, energy, momentum, and motivation tend to come in bursts. Big at first, and then incrementally smaller thereafter–particularly if you let a pretty little thing called life get in the way. And so, for the past few months I’ve been a communications consultant without a website. Sacrilege, I know.

The reason behind my business facelift was simple: as I looked around at the virtual ecosystem I’d created, I realised that while things weren’t broken–in fact, they’d been ticking along quite nicely–they were on the verge of becoming stale. The solution? Pivot

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Copyediting and Publishing Textbook with Pen
Business, Industry, The Journey

Old School, New School, or No School? (87.10%)

Today’s feature image is of the textbook I will be swearing by – and likely swearing at – over the next eight weeks for my final course of the Professional Writing (Marketing and Public Relations) program I started almost 18 months ago.

The end is in sight and I can’t wait to hold that beloved piece of paper in my hands!

On more than a couple occasions, when people learn that I already have a university education, they ask me: so why go back to study?

Well, that’s what I’m going to chat about today. It turns out I’m Old School.

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Andy Warhol at National Gallery of Victoria - Melbourne, VIC
Business, The Journey

The Truth about Pyramids (83.87%)

Multi-level marketing (MLM), like Alpha Females, is often the subject of much ridicule, with pet names like pyramid scheme, scam, get-rich-quick scheme, and so on.

I couldn’t help but crack a smile when my sister-by-choice Anja suggested I write about MLM corporations. Anja’s just moved into a gorgeous new home, and on one of her first nights we spent what felt like hours unpacking box after box of, well… stuff. Tupperware. Steeped tea. Epicure. Norwex. You name it, she’s bought it. A true MLM poster child.

So I find myself wondering: what’s the deal with MLM, anyway?

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