Ai Weiwei Exhibit - NGV, Melbourne VIC
Business, The Journey

Pretty in PINK (54.84%)

As I’ve mentioned before, I’ve had the pleasure of showcasing powerful, influential women from my home province of Saskatchewan on the cover of PINK Magazine for the past two and a half years.

If you’ll join me, I’d like to take you on a behind-the-scenes journey of the work I do for this darling publication.

Inside #PINKMagSask

PINK is a Saskatchewan women’s publication powered by local ad firm Compass Advertising. The monthly magazine – distributed free of cost online and in grocery stores, restaurants, and shops around the province – has an estimated readership of over 40,000. To put that into perspective, that means each month our readers could fill Minute Maid Park in Houston, TX… which is pretty cool, if you ask me.

When I first pitched to PINK, I was put on assignment doing a variety of mini-features: “10 Questions With…” and “Everyday Hero,” to name a few. I can still remember holing myself up in an empty office over the noon hour at my day job to run my very first interview with a member of a local seniors choice. I was a nervous wreck, sick to my stomach, and completely flabbergasted that someone thought me qualified to come up with magazine-worthy questions.

But I did it and instantly I developed a love for interviewing. Once a storyteller, always a storyteller.

Since then I’ve had the opportunity to chat with local, national, and international superwomen. Sandra Butel (Artistic Director of my all-time favourite festival, the Regina Folk Festival), Rachel Mielke (CEO of Hillberg & Berk, a jewellery company coveted by Her Majesty the Queen), Ashlyn George (a former Saskatchewanderer and busy travel blogger whose name you’ll see again on this blog very soon), and countless others have transformed my portfolio into a ballroom of beautiful, talented women.

PINK Magazines

A few fierce females.

How it works…

Before I dive into details, I first want to give a shout-out to two individuals who took a chance on this Little Writer and helped me develop the confidence and skills necessary to catapult my business to success: Moe (PINK’s Art Director) and Jenn (PINK’s former Editor-in-Chief and my feature writing sensei). Moe has graciously allowed me to continue on with the publication despite transplanting myself to the other side of the world, and Jenn continues to provide support and opportunity no matter where I am or what I’m up to. Saskatchewan will always be home for me and I am fiercely proud of the women (and men, to be fair) we produce.

Each month, I run an interview with an individual or group of Saskatchewan women… or, as I like to call them, #PINKladies. How do we decide who to feature? Well, we try to keep our finger on the pulse of Saskatchewan’s business and non-profit sectors; this, along with enthusiastic referrals from friends, family members, and colleagues, helps us decide who to feature and when to feature them.

(Keen to make a feature suggestion? Send an e-mail to with the subject line ‘PINK Lady’ and I’ll pass it along to the Powers That Be.)

A typical interview lasts between 45 and 60 minutes. As you might expect, we often cover a lot more ground during that time that can be distilled into 2,000 words or less. Why talk for so long, you ask? The gift of gab, I suppose.

Interested to learn what it takes to run a solid, successful interview? Stay tuned; tomorrow I’ll be sharing a few trade secrets I’ve picked up along the way.

Until then,



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