Industry, Music

Thank you. I see you.

This morning we polished off the last half of a BBC documentary about Algorithms, which lead to a pretty hefty 8:00AM discussion about robots taking over the world. Happy Monday!

Towards the end of the documentary, host and Oxford mathematician Marcus du Sautoy chats with a computer (mad) scientist about how algorithms are now able to “learn us” and make autonomous and surprisingly educated decisions.

Take Netflix, for example. As if binge-worthy series like Friends and Suits weren’t temptation enough, the video streaming service is always waiting at the ready with a list of recommended titles to suck you back in for another couch marathon.

Reluctant as I am to admit it (for fear of being replaced by a machine), the science checks out. After rolling out of bed, I headed to my office to log a few hours for the ‘Strategic Writing for Public Relations and Marketing’ course I started last week. This included watching a handful of YouTube videos prepared by our instructor… and successfully dodging the adorable rabbit hole of cat videos. Yep, that’s a point of pride and, in my opinion, noteworthy.

After wrapping up the final video, however, I forgot to click off the tab and – thanks to an algorithm – was automatically directed to the TED talk above. Random? Maybe, but probably not. I can only assume that, by now, YouTube knows that I love me a good TED talk.

Here’s the skinny:

Amanda Palmer (or Amanda Fucking Palmer, as she is affectionately known) is turning the music industry on its head by challenging pre-conceived notions of ‘force’ versus ‘let’ when it comes to purchasing music.

Anyone who shows up to a TED talk with a milk crate, a top hat, and a white daisy is bound to be interesting.

My favourite quotation:

When we really see each other, we want to help each other.

Don’t be afraid to be seen: share your thoughts (and your favourite TED talks) below.

Cheers,

J.

 

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