Monthly Archives

March 2016

Sledgehammer
Industry

Fear and Advertising

After an exhilarating weekend spent in the Sup for Golden Plains festival, my Tuesday was spent picking away at client files, doing a few loads of post-festival washing, sneaking in a run along the ocean, and devouring not one… not two… but three Netflix documentaries.

Have I mentioned how much I’m loving this freelance lifestyle?

Here’s what was on the docket:

Continue Reading

Paper Plane Communications Logo 2.0
Business

Flight Deck: The Paper Plane Communications Story

I am excited to launch ‘Flight Deck,’ a behind-the-scenes look at the work I do as a professional copywriter and storyteller.

Whenever I’m asked questions like, “What does it mean to be a writer?” and “So… what is it that you do, exactly?” my response is based entirely on whatever I happen to be working on that day. If you had posed the question two weeks ago, I would have told you that being a writer means preparing letters of authenticity for didgeridoos in North Australia… and I’d be telling the truth.

Before we delve into the details, though, I thought I’d share the story of how Paper Plane Communications – my bread and butter, my baby – came to be.

Continue Reading

Music

Tuned: John Grant – “It’s Easier”

This weekend I’ll be taking in my first Australian music festival: Golden Plains X. We’ll pack our swag (sleeping bag) and esky (cooler) into the boot (trunk) of the car and make tracks to the Meredith Supernatural Amphitheatre – the Sup.

I swear that one day I’ll get handle on all this Aussie slang; unfortunately, however, today is not that day.

Continue Reading

A day in the life of a freelance writer.
The Journey

Chapter One

Welcome to Little Writer, Big World.

What started as a #hashtag has now become the product you are holding, reading, and seeing today. A veritable mélange of who I am, what I do, and what I love.

Am I terrified? Of course.

Am I excited? You bet.

Am I ready? Let’s find out.

Continue Reading